We're counting down the final days to the June 12 transition to digital broadcast television. There has been added urgency to the effort because Nielsen reports that Austin is one of the worst prepared cities in the nation.
The May 24 DTV report reports that 4.81% of Austin-area households are unprepared, as compared to 2.66% nationwide. That means approximately 30,000 central Texas households could lose television reception when the transition occurs.
This isn't just about watching American Idol and Conan O'Brien. It's a serious public safety matter. Television remains the most widely used resource for important news and information, such as current weather conditions. In the event of emergency, necessary information may not reach households cut off in the transition.
Six months ago the media was full of stories about DTV. Now, not so much. I talked to a major media reporter yesterday, and he told me his readers are pretty sick of hearing about it.