The Austin Music Network (AMN) has had a difficult—sometimes troubled—past. At last week's Telecommunications Commission meeting, we heard a proposal to merge AMN into Austin Community Television (ACTV). We approved it unanimously. The proposal now goes on to the Council Committee for Telecommunications Infrastructure for action.
There are two commonly reported complaints with AMN. The first is financial. The channel has been operated largely with city funding, with ongoing efforts to make it self-sustaining. While the organization has made significant improvements in its financial situation over the past year, I think the notion of financial self-sufficiency is a pipe dream. A lot of people begrude city funding going to the project, especially in these difficult times. Pretending the station could ever be completely self-sustaining only throws fuel on that fire.
The other complaint is about content. People sometimes complain about the amount and quality of original programming. At times, particularly during long stretches of the day, the station provides little original programming. Instead, automated loops and music videos run for hours on end. Funding problems are certainly one of the causes of weak prgoramming. I think with regard to program quality, some people may harbor unrealistic expectations. If the channel is going to feature local talent, the material simply won't have the production values of the major national music networks.
Austin Music Partners, the organization that holds the contract to run AMN, wanted out. The future of the network was uncertain. After weeks of acrimonious debate, a compromise was reached: ACTV would reorganize and AMN would merge into it.
ACTV currently programs three channels. The reorganization would brand each of the channels with an identity: education and the arts (eaTV), inspirational programming (Inspirational TV), and broad spectrum public access (Free TV). The AMN content would be hosted on the education and arts channel. I think the channel reorganization is an excellent idea, irrespective of the AMN issue.
With this change, AMN gives up channel 15 (on the local cable systems) and becomes a content provider on ACTV. I think there are some significant benefits, along with some potential concerns.
First, this change should help provide the long desired stability to AMN. That's the primary problem that needed to be fixed, and this would appear to do that.
This does mean a reduction of programming time available, but in practice this may not be too significant. AMN ran a lot of filler material, such as automated runs of music videos, during off-peak hours. That happens mostly during the day, when demand from the AMN viewers was at its lowest. Other programming probably will appear during those times now. For instance, those are peak hours for children's programming, so that's what's likely to appear on the education and arts channel during the day.
I'm also concerned that ACTV works to keep the AMN identify alive. The commission was assured this would happen.
This sounds like a solution that best serves the arts community while resolving the financial difficulties of AMN. That's why I supported it.
This future of channel 15, after AMN has left, is still open. Now that AMN has found a home, that issue is being handled separately. The City is negotiating with AMP on its future.
If you have concerns on the future of AMN or channel 15, the issue will be taken up at the Council Committee for Telecommunications Infrastructure meeting this week.