Profiling Gone Bad

Link: WSJ.com - If TiVo Thinks You Are Gay, Here's How to Set It Straight.

The WSJ has an amusing article that talks about some funny incidents that occur when profiling software, like in the TiVo or at the amazon.com web site, goes awry.

Very entertaining article ... but raises some concerns. We can laugh because the consequences are silly: the TiVo records Chinese newscasts or amazon.com overwhelms with self-help books. It's not quite so funny, however, if the technology is used in systems where failures are more harmful.

Will we see this sort of software use as a smart profiling system at airports, determining who should be stopped and searched? Who knows, maybe they're doing it already.